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About Us

 

Imainila Collective

Fashion meets culture, and dreams in  colours!

When the love for fashion and the ardent yearning to enrich traditional weavers co-exist, magic is inevitable! That is how we would like to introduce you to the colourful world of Imainila Collective.

Imainila strives to transform everyone into a saree connoisseur by enticing you in to discover the joy of taking on the world wearing 6 yard wonders. From resplendent kanchipuram silk sarees to breezy linens, we have authentic weaves sourced  from the gloriously vibrant Indian heartlands. 

Where the story began... 

Imainila Collective is the passionate venture by Nivetha, a fashion design graduate who set about enriching and assisting weavers since her college days. Having visited many looms out of passion, she knew first hand the struggles faced by traditional weavers who carry the legacy of India's beautiful culture in their hardworking shoulders.

Handloom weaving (that involves 2 weavers working in tandem) is a time consuming process. As it takes weeks to bring a silk saree to life, the money inflow is not quick as one would desire, and it affects their way of life. 

Moved by their plight, Nivetha took to designing for weaving co-operatives as a goodwill gesture. This gave her the opportunity to work closely with weavers and understand the dreams and aspirations they carry in their weary souls. 

Nivetha felt that she had to do something to uplift the artisans and give them a sustainable future. So, the seed for Imainila Collective was implanted. Now this venture has bloomed in absolute glory, and colours the lives of the artistic weavers and saree lovers with equal fervour!

The magical spell of Indian clothing 

There is definitely something exotic about Indian clothing...maybe it is in their exquisite textures...the riot of colours...or the artistic workmanship. So, at Imainila Collective, we are showcasing the fashionable side of  comfortable Indian clothing that is beautifully entwined with our heritage & culture. 

Enriching weavers

We do our best to support weavers and local artisans by supplying them with our visionary designs, and assisting them in making the vision a beautiful reality.

With a beautiful network of artisans across India, we do our best towards enriching the local skills, while curating one of a kind weaves for you. A win-win situation, we think!

We have a fabulous collection of sarees to add timeless enchantment to all your special moments.

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